I stumble into town just like a sacred cow

I've always loved how one of the Chinese takeaways in Riddiford street is called China Grill:


So much so that I thought we should have a little song:

Iggy Pop - China Girl (4.69 MB mp3: right-click and Save As to download; play using the handy little embedded player below)

There's gotta be a name for this kind of thing -- like a greengrocer's apostrophe. It's analagous with the tradition (?) of suburban hairdressing salons bestowing such names as "Snipz" or "Cutz" or "Streaks Ahead" or "Hair Today Gone Tomorrow" or whatever upon themselves. Anyone reading this a linguist? An etymologist? A linguistic etymologist?